To create and recognize opportunities to lift up the successes of
women in the business world, both collectively and individually.

Core Objectives:

W | Winning visibility for WBO and its Members

WBO will be recognized as the premier women's entrepreneurial organization in North Florida, increasing recognition of women business owners and their successes and encouraging ownership by women in business.

O | Opening Up Increased Access to Capital

WBO will assist women business owners with their concerns over equal access to credit and financing through education, development and support of alternative sources of financing, and participation in micro lending efforts.

M | Mobilizing Economic Clout

WBO will demonstrate the financial power and economic impact of women-owned businesses in North Florida by growing its membership to represent a diverse cross-section of women business owners in North Florida.

E | ncouraging Mentoring Connections

WBO will support women business owners with practical educational opportunities and with mentors who offer encouragement, advice and networking assistance.

N | Nurturing Leadership Capabilities

WBO will accept its role as the voice of women owned businesses by exercising the leadership necessary to influence decisions that open door of opportunity for women; and by grooming its members for future leadership roles in the organization and in the community as a whole. WBO will encourage and support the adoption of legislation which will benefit businesses that are women-owned.