Welcome Women Business Owners

WBO is recognized as the premier women's entrepreneurial organization in North Florida, increasing recognition of women business owners and their successes and encouraging ownership by women in business. Our Mission is to inspire women business owners to grow through networking, education, and support. 


That was fantastic!  So Inspiring!   I’m going to be more Tenacious!  Good job.  Loved it!  Proud to be part of the event!  Thank you for bringing so many amazing women together”

These are just a few of the comments I received within the first hours after the WBO Signature Event, G.R.I.T. 

Our Morning Session, made up of tough, tenacious, inspiring and motivating women, was presented to a full house as they shared their “gritty life and business” moments.  The presentation by Suzi Lemen and panel discussions with Brandi Bass, Heather Quick and Kelly Straub kicked off our event with finesse and style.

Our Keynote Speaker, Amy Pope-Wells was engaging, funny and inspiring as she shared her “ah-ha” moments in her own “gritty” way.

The Event was a tribute to the GRIT of women that included the international woman on their International Women’s Day.  It also kicked off Women’s History Month - an amazing day for all who attended.

For anyone who has put together an event, you know the hard work it takes to make something look seamless.  Only with an amazing team does that occur.  The synergy of this year’s Signature Event was not by accident.  It came to be through dedication and long hard work.

The GRIT of the WBO members who were on the event committees was evident by their accomplishments as they donated their time, tireless efforts and perseverance.

From the first meeting of the Signature Event Creative Team, that was tasked with selecting our amazing speakers and panelists and on to the continuous months of planning, soliciting sponsors, creating marketing materials, printing, scheduling TV, video and news interviews, discussing menu choices, proofing and editing, all made for a true team building exercise. This year’s committee handled all tasks with flying colors.

The UNF staff, under the direction of Pam Bush, was spectacular as always.  No ask or change was ever questioned.  They continued on with a helpful attitude and smiles accommodating us with every request.  Photography by Julie Ryan Photography and videography by Samantha A. Mathers were exceptional in capturing the content and enthusiasm of the event.

THANK YOU doesn’t even begin to cover my appreciation. 

In Peace & Partnership,

Pixie Larizza

2018 Signature Event Chair

Monthly Dinner Meeting
April 23, 2018
Location: Deercreek Country Club
7616 McLaurin Road North
Jacksonville, FL 32256
Main Program
April's Dinner Meeting brings round two of our Connections Program.  This exciting program provides an opportunity to connect with WBO members in new ways...
*  Gain a deeper understanding of the businesses owned by WBO members
*  Build new and deeper connections with WBO members
*  Find ways to support each other in business and/or our personal lives
We look forward to Connecting with YOU!
Protein Tomato Bisque, Garlic Shrimp Pasta: Garlic Poached Shrimp, Linguine, Broccoli
Vegetarian TBD
Dessert Chef's choice 

Cash bar available.
Spotlight Speaker Zelda Greenberg, Legacy Realty Group North Florida, Inc.

Zelda is a licensed Florida Realtor and Community Association Manager.  A true entrepreneur, she has started and successfully sold several companies.
Her first foray into business was opening An Ultimate Event - this was Jacksonville's premier event production company that began in 1986 and the year she joined WBO. This was sold to a local company in 1996. She then joined her family's 100-year-old company, Fraden's Produce, where they supplied grocery stores, military commissary, and over 200 local restaurants with fresh produce.  Under her leadership the firm grew from 1.2 million in revenue to over 6 million in revenue. 
The company warehouse was directly hit by a tornado in 2004. During the restoration, she wrote her first published book, the Art of Bouncing Back, published in 2009. Ten years after joining the family flagship business, it was sold. She traveled for a while as a motivational speaker speaking about leadership, finding your passion, and overcoming obstacles.
Her next venture was with her son as they founded Legacy Realty Group North Florida, Inc.  Legacy Realty Group North Florida is a full service real estate firm specializing in the greater Jacksonville and St. Johns communities. She is a top listing agent with a 6-step strategy to getting her customers 100% or more of the homes listed price.
Zelda is the President of Jacksonville Women's network, a 300-member organization of by invitation only members. She is a Past President of Women Business Owners and was a past recipient of the SBA Family Owned Business of the Year Award. She is a member of Florida Association of Realtors, National Association of Realtors, & Northeast Florida Association of Realtors. She is a graduate of the University of North Florida.
She has 2 grandsons - 2-year-old Hudson and 5-month-old Parker.