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WBO is recognized as the premier women's entrepreneurial organization in North Florida, increasing recognition of women business owners and their successes and encouraging ownership by women in business. Our Mission is to inspire women business owners to grow through networking, education, and support. 


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 January Dinner Meeting - January 23rd, 2017



Keynote Speakers:

Ashley Shelly with Ashley Shelly

Ashley Shelly is a product designer who helps busy women just like you create your best days by planning on paper. She designs paper goods that make planning fun, so you can be fully present in each moment of your life. The key products in her line are The Ashley Shelly Planner and The Budget Notebook, along with other beautiful stationery items.

Ashley has a Bachelor of Fine Arts from the University of North Florida and currently lives and works in Jacksonville. She was born and raised in Pensacola, FL and enjoys visit back home often to see family. 

She started her career in the corporate fashion world as a graphic designer, but has always had a strong love for organizing. This passion led her to create her own brand and business, Ashley Shelly, as her full time career about 2 years ago. Working for herself has helped her create the life she truly loves!"


Lauren Atwaters with ten23designs

From an early appreciation of art, Lauren has developed a successful career utilizing her God-given gift to share her passion with many. As a young bride, Lauren took on several DIY projects and blogged tutorials along the way. After building a following, she began receiving requests to have items created for other brides. She soon decided to open her first online shop. Although this started as a hobby in the beginning years, she reached a point when she realized her potential and Ten23 Designs was born. Thus began her path to creating her empire.

Once she connected with her brand identity, she knew she wanted to produce unique elements for her custom event décor clients. Allowing her creativity to lead her, Lauren has set a standard in custom event décor.

Lauren’s work has been recognized in print publications such as Munaluchi Bride, The Celebration Society formally known as Occasions, Oh Brides Magazine, Women's Day and other industry magazines as well as online publications including Hostess with the Mostess, Essence, People, Style Me Pretty, Disney blog and countless others having been published well over 300 times.

Lauren believes it is important that her products stand out as a representation of her brand just as she believes that her clients’ events should be a unique representation of their brand. Lauren does not identify herself as a product maker or manufacturer. She is an artist that produces custom pieces that create emotions and memories.



Spotlight Speaker

 Kim Deas

Murphy Business & Financial Corporation, LLC




Protein: Tuscan Chicken - Sauteed chicken over basil rissotto, topped with tuscan relish
(artichokes, sun dried tomates, herbs, roasted peppers) with seasonal vegetables
Vegetarian: Vegetable Lo Mein
Dessert: Bananas Foster Cheesecake



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